ChansLogic Ep013

January 10, 2017 Chandler Walker

In this episode we talk about CONTENT! What your content calendar should look like, how to organize it, best practices and how to advertise your content in the most effective way.

Be REAL. Be HUMAN. Be SOCIAL.

Use #ChansLogic to ask questions!

Find Steph on:
Snapchat | sbentley02
Facebook | steph.SAF
Instagram | @stephanie_saf

Music by Victor Spoils | victorspoils.bandcamp.com/releases

ChansLogic Ep012

December 9, 2016 Chandler Walker

Welcome to the this weeks episode of #ChansLogic! We are here for you to answer any questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we had a very special guest with us, all the way from Boston! Mr. Dave Picardy, owner of Treehouse Fitness!

This episode is all about community, how to build it, maintain it, what makes a great community leader and we went deep into Dunbar's number and what that number means for you and your business!

Be REAL. Be HUMAN. Be SOCIAL.

Use #ChansLogic to ask questions!

Find Steph on:
Snapchat | sbentley02
Facebook | steph.SAF
Instagram | @stephanie_saf

Music by Victor Spoils | victorspoils.bandcamp.com/releases

ChansLogic Ep011

November 7, 2016 Chandler Walker

Welcome to the this weeks episode of #ChansLogic! We are here for you to answer any questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we dove into everything WEBSITES! So much goes into making a good site, we may even keep this one rolling into the next episode!

Be REAL. Be HUMAN. Be SOCIAL.

Use #ChansLogic to ask questions!

Find Steph on:
Snapchat | sbentley02
Facebook | steph.SAF
Instagram | @stephanie_saf

Music by Victor Spoils | victorspoils.bandcamp.com/releases

ChansLogic Ep007

July 14, 2016 Chandler Walker

Welcome to the this weeks episode of #ChansLogic! We will be making weekly videos answering questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we talked about the importance of branding to help your business be THE banana in a bunch of bananas!

Be REAL. Be HUMAN. Be SOCIAL.

Use #ChansLogic to ask questions!

Find me on:
Snapchat | cwalkeriii
Facebook | ChandlerSAF
Instagram | @chandler_saf
Twitter | @ChandlerSAF

Subscribe to my channel | youtube.com/c/chandlerwalkerSAF

Music by Victor Spoils | victorspoils.bandcamp.com/releases

Facebook is about building trust....not selling

June 5, 2016 Chandler Walker

Facebook has a massive user base of many different people from many different cultures and walks of life. People go on Facebook and other social networking sites to be able to unplug, see what there friends are doing, check out the latest news from around the world and to feel a little more connected to society.

Because there's so much attention on Facebook and so many people are on it businesses and marketers see it as an opportunity to sell products and services. If there's that many people in Facebook it must be pretty easy to sell on the platform right?

Turns out people don't want to be sold on social media. They want to get away from the selling, click bait marketing and other common tactics employed by marketers. Think about it; when your scrolling through Facebook and you happen across a blatant ad you scroll right past it. You don't have the time or patience to listen to another blah blah blah sales or landing page about features and benefits of a supposed wonder product.

So what makes you stop and click, share, comment or like something on a social network? For most people it has to be something that sparks emotion; it's a funny video or picture, meme, article that you find interesting or an educational piece that gives you some valuable info that you can use. Once you see enough of this stuff from a page on Facebook you start checking it regularly, like the page and begin to trust them as a resource for content you enjoy.

This is how we build a relationship with people and show them that we care more about them than sales by providing a tremendous amount of value at no cost. Now that we understand how people want to interact on social media and how they consume content on it. Why are traditional marketers still relying on short term tactics for selling with click bait Facebook ads, sending people to a landing page with a countdown timer (that never really hits zero), promising certain features and benefits and then sending a series of spammy emails encouraging people to hurry and buy now?

It's because they don't understand the changing landscape of marketing and haven't taken the time to learn how people want to be interacted with on social media. Plus it's much more difficult to produce content that actually helps people for free and the results take longer to show up in the form of new customers. But when they do you form a powerful relationship with your customers, because you already given them so much. Your brand will become so engrained with them that they will go out of their way to purchase the products and services.

When looking at the ideal strategy to build your brand and get people to purchase your products and services it's all about building that trust and developing a relationship with your customers. You do this by focusing on what they want and how they want it and this is through producing incredibly valuable information through blogs, videos, funny pictures and videos and interacting with them and talking back and forth when they have questions. It all comes down to LISTENING to your customers and reverse engineering your strategy to address their wants and needs!

ChansLogic Ep006

May 27, 2016 Chandler Walker

Welcome to the this weeks episode of #ChansLogic! We will be making weekly videos answering questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we touched on the "voodoo" marketing selling that is popping up everywhere, building your clientele from beginning to end and of course appearances from Pepe!

Be REAL. Be HUMAN. Be SOCIAL.

Use #ChansLogic to ask questions!

Find me on:
Snapchat | cwalkeriii
Facebook | ChandlerSAF
Instagram | @chandler_saf
Twitter | @ChandlerSAF

Subscribe to my channel | youtube.com/c/chandlerwalkerSAF

Music by Victor Spoils | victorspoils.bandcamp.com/releases

So You Want to be an Entrepreneur?

April 29, 2016 Chandler Walker

Being an entrepreneur is a journey never traveled in a straight line. It’s not a linear path with a nice little manual that tells you what to do and what not to do, there’s no direction and definitely no one size fits all model.

It’s a journey that often takes you on a roller coaster of a ride, leading you in all sorts of different directions. The hardest part about this roller coaster is understanding that you have to be flexible and capable of adapting to changing situations and environments before they even happen. The ability to spot trends before they happen can literally make or break your ability to survive and thrive.

Always be thinking 5-10 years from now and always be understanding how the environment is shifting and where you need to position yourself to make it work! Those who are flexible will make it and thrive, while those who refuse to adapt will fail to grow and develop as the business environment changes over time.

I see a lot of people who say, “Oh, you run your own business? That's great, you get to do whatever you want, you make your own hours and all you do is party and drink mimosas.”

That is entirely untrue unless you managed to raise a bunch of money for your business and then didn’t care to put in the follow through work necessary to allow your business to thrive! These are the people that have little to no idea how to manage their business in the short and long term, blow through all their finances and end up with nothing to show for it in the end.

So when you quit the work world, you’re not sitting at a desk all day, you’re running your own business and your own projects and your own everything, you are grinding 24/7. You have to be up and running with things, working long hours to make it work and if you’re not getting enough done it’s time to make more hours in the day. Get up earlier, take less breaks, stop messing around for three hours at lunch .

You have to decide whether or not you want things automated and whether or not automation takes away from the human aspect that people crave from a brand. It’s about you getting out there talking to your current (and potential) audience and then going back to put in the work. If you are not even willing to do that, you are eventually going to fail. Most business owners don’t succeed because they just continuously fail and then they finally give up.

The key to all of this is understanding that everything falls on the you - the entrepreneur - to understand the flow, manage finances effectively and to put in the work to ensure that what you’re doing will not fail. If you don’t understand something or you’re not good at something find someone who is and do whatever it takes to convince them to work with you. This way you can focus on your strength and they can build and support your weaknesses.

We can be good at some things, but we absolutely cannot be good at everything!