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In this episode we talk about CULTURE and how it can differentiate you and create personality in your gym.
Be REAL. Be HUMAN. Be SOCIAL.
Use #ChansLogic to ask questions!
Find Chandler on:
Snapchat | cwalkeriii
Facebook | ChandlerSAF
Instagram | @chandler_saf
Twitter | @ChandlerSAF
YouTube | youtube.com/c/chandlerwalkerSAF
Find Steph on:
Snapchat | sbentley02
Facebook | steph.SAF
Instagram | @steph_saf
Music by Victor Spoils | victorspoils.bandcamp.com/releases
For small businesses there are two simplified pathways to pursue growth and to work to build a long term sustainable business.
Lets start by looking at the commodity market for a small business. By focusing on being a commodity the business loses its identity and must be entirely price sensitive based on similar comoditized competitors. The focus is generally a race to the bottom with each competitor focusing on trying to outlast the other competitor. This way the last business left standing effectivly owns the commodity market.
The problem with this is that small businesses will generally be overrun by much larger businesses and the small businesses with investor backing that can go for years with little to no profit to win a price war. Not to mention the dozens of other competitors in the area.
The commodity market is a slippery road for the small business and in my opinion the focus must be in identifying and creating a niche to focus on. By effectively creating your own unique brand and your own unique methods and philosophies you carve out your own niche in the market.
This allows you to price in a way that makes sense for long term sustainability and it moves you out of the commodity market and into a personalized market where you focus on your product and what makes it unique.
The key for a small business to create long term success is by differentiating yourself from the commodity market and always be looking for what's coming next that can pull you into that market and evolving to remove yourself from that scenario.
Finally be so good at what you do that no one can even come close to your product and the quality and value behind it.
Welcome to the this weeks episode of #ChansLogic! We are here for you to answer any questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we talked about LISTENING, we re-visited the re-branding, and social media platforms!
Be REAL. Be HUMAN. Be SOCIAL.
Use #ChansLogic to ask questions!
Find Chandler on:
Snapchat | cwalkeriii
Facebook | ChandlerSAF
Instagram | @chandler_saf
Twitter | @ChandlerSAF
YouTube | youtube.com/c/chandlerwalkerSAF
Find Steph on:
Snapchat | sbentley02
Facebook | steph.SAF
Instagram | @stephanie_saf
Twitter | @stephanie_saf
Music by Victor Spoils | victorspoils.bandcamp.com/releases
Welcome to the this weeks episode of #ChansLogic! We are here for you to answer any questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we talked about our journey to becoming StoneAgeFuel!
Be REAL. Be HUMAN. Be SOCIAL.
Use #ChansLogic to ask questions!
Find me on:
Snapchat | cwalkeriii
Facebook | ChandlerSAF
Instagram | @chandler_saf
Twitter | @ChandlerSAF
Subscribe to my channel | youtube.com/c/chandlerwalkerSAF
Music by Victor Spoils | victorspoils.bandcamp.com/releases
Welcome to the this weeks episode of #ChansLogic! We will be making weekly videos answering questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we talked about the importance of branding to help your business be THE banana in a bunch of bananas!
Be REAL. Be HUMAN. Be SOCIAL.
Use #ChansLogic to ask questions!
Find me on:
Snapchat | cwalkeriii
Facebook | ChandlerSAF
Instagram | @chandler_saf
Twitter | @ChandlerSAF
Subscribe to my channel | youtube.com/c/chandlerwalkerSAF
Music by Victor Spoils | victorspoils.bandcamp.com/releases
