Utilizing Micro Influencers

February 20, 2017 Chandler Walker

We live in a world where we want everyone to see our products and use our services, but we don't necessarily have a clear cut channel to get it in front of people.

We see major brands using Influencers who have millions of followers on social media, are high levels sports figures or actors and think: "Wouldn't it be cool if they endorsed our products or services".

Now you will most likely never be able to get these kind of people on board with your brand, but you can take advantage of a seriously underutilized and underpriced aspect of the influencer market.

That aspect is the micro influencer. To understand the micro influencer let's talk a bit about what they are and what it entails.

The micro influencer is often someone in your community or your niche that has 1000-10,000 followers on social media. These are people who are high level in your niche or that your local community is highly aware of.

The micro influencer in this regard is someone who people in your community or niche look to for advice and/or guidance and someone who even more importantly, they trust.

You can find micro Influencers by doing a local search in your area targeting your niche. For example if your business targets moms maybe you search for city name moms on Facebook or #citynamemom etc.

The key point is that you have to search to find them and then approach them with something you can offer that benefits both of you and allows both of you to grow.

The reason this niche is underpriced for marketing is that they aren't necessarily looking to get paid for promoting your products and are looking to promote their influence in their specific niche.

You can take advantage of this by offering your products or services to them free to experience and to understand in exchange for a number of posts tagging your products and services on social media.

An important point to consider with this is that them showcasing your products or services must be seemingly natural and organic. If it looks like a paid infomercial it looses it value with the consumer and you both will lose their trust.

This is why I'm a big fan of giving it to them and then specifying that you need 2 post per week (or more) from them in any way shape or form. Give them the ability to be creative and keep it natural and you both win.

Because I'm big on you being able actually execute on the advice I give you I want you to create a list of 5-10 Influencers in your area that can promote what you do.

Now that you have this list I want you to take this week and focus on connecting with these influencers. Start with a bit of talking over social media, maybe have coffee one day and then work to create the strategy with them. Remember you have to give them value in return for them giving you value.

This is an extremely underutilized and underpriced resource (especially locally) that not many people are using. Get out there and do it so you can tap into your market plus theirs and build your brand to be even more recognizable in your community!

ChansLogic Ep012

December 9, 2016 Chandler Walker

Welcome to the this weeks episode of #ChansLogic! We are here for you to answer any questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we had a very special guest with us, all the way from Boston! Mr. Dave Picardy, owner of Treehouse Fitness!

This episode is all about community, how to build it, maintain it, what makes a great community leader and we went deep into Dunbar's number and what that number means for you and your business!

Be REAL. Be HUMAN. Be SOCIAL.

Use #ChansLogic to ask questions!

Find Steph on:
Snapchat | sbentley02
Facebook | steph.SAF
Instagram | @stephanie_saf

Music by Victor Spoils | victorspoils.bandcamp.com/releases

ChansLogic Ep007

July 14, 2016 Chandler Walker

Welcome to the this weeks episode of #ChansLogic! We will be making weekly videos answering questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we talked about the importance of branding to help your business be THE banana in a bunch of bananas!

Be REAL. Be HUMAN. Be SOCIAL.

Use #ChansLogic to ask questions!

Find me on:
Snapchat | cwalkeriii
Facebook | ChandlerSAF
Instagram | @chandler_saf
Twitter | @ChandlerSAF

Subscribe to my channel | youtube.com/c/chandlerwalkerSAF

Music by Victor Spoils | victorspoils.bandcamp.com/releases

ChansLogic Ep006

May 27, 2016 Chandler Walker

Welcome to the this weeks episode of #ChansLogic! We will be making weekly videos answering questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we touched on the "voodoo" marketing selling that is popping up everywhere, building your clientele from beginning to end and of course appearances from Pepe!

Be REAL. Be HUMAN. Be SOCIAL.

Use #ChansLogic to ask questions!

Find me on:
Snapchat | cwalkeriii
Facebook | ChandlerSAF
Instagram | @chandler_saf
Twitter | @ChandlerSAF

Subscribe to my channel | youtube.com/c/chandlerwalkerSAF

Music by Victor Spoils | victorspoils.bandcamp.com/releases

ChansLogic Ep005

May 13, 2016 Chandler Walker

Welcome to the this weeks episode of #ChansLogic! We will be making weekly videos answering questions about running a business, social marketing that doesn't suck and show how a business can be human and build trust via social media. This week, we recapped our time in Salt Lake City for the 2016 USA Weightlifting National Championships and USA Weightlifting Olympic Team Trials, what happens at the gym when we are gone, our coach preparation, branding and of course appearances from Pepe!

Be REAL. Be HUMAN. Be SOCIAL.

Use #ChansLogic to ask questions!

Find me on:
Snapchat | cwalkeriii
Facebook | ChandlerSAF
Instagram | @chandler_saf
Twitter | @ChandlerSAF

Subscribe to my channel | youtube.com/c/chandlerwalkerSAF

Music by Victor Spoils | victorspoils.bandcamp.com/releases

So You Want to be an Entrepreneur?

April 29, 2016 Chandler Walker

Being an entrepreneur is a journey never traveled in a straight line. It’s not a linear path with a nice little manual that tells you what to do and what not to do, there’s no direction and definitely no one size fits all model.

It’s a journey that often takes you on a roller coaster of a ride, leading you in all sorts of different directions. The hardest part about this roller coaster is understanding that you have to be flexible and capable of adapting to changing situations and environments before they even happen. The ability to spot trends before they happen can literally make or break your ability to survive and thrive.

Always be thinking 5-10 years from now and always be understanding how the environment is shifting and where you need to position yourself to make it work! Those who are flexible will make it and thrive, while those who refuse to adapt will fail to grow and develop as the business environment changes over time.

I see a lot of people who say, “Oh, you run your own business? That's great, you get to do whatever you want, you make your own hours and all you do is party and drink mimosas.”

That is entirely untrue unless you managed to raise a bunch of money for your business and then didn’t care to put in the follow through work necessary to allow your business to thrive! These are the people that have little to no idea how to manage their business in the short and long term, blow through all their finances and end up with nothing to show for it in the end.

So when you quit the work world, you’re not sitting at a desk all day, you’re running your own business and your own projects and your own everything, you are grinding 24/7. You have to be up and running with things, working long hours to make it work and if you’re not getting enough done it’s time to make more hours in the day. Get up earlier, take less breaks, stop messing around for three hours at lunch .

You have to decide whether or not you want things automated and whether or not automation takes away from the human aspect that people crave from a brand. It’s about you getting out there talking to your current (and potential) audience and then going back to put in the work. If you are not even willing to do that, you are eventually going to fail. Most business owners don’t succeed because they just continuously fail and then they finally give up.

The key to all of this is understanding that everything falls on the you - the entrepreneur - to understand the flow, manage finances effectively and to put in the work to ensure that what you’re doing will not fail. If you don’t understand something or you’re not good at something find someone who is and do whatever it takes to convince them to work with you. This way you can focus on your strength and they can build and support your weaknesses.

We can be good at some things, but we absolutely cannot be good at everything!