Welcome to #ChansLogic Ep 028! In this episode, we talk about how to write on social media, your blog and how to communicate with and engage with people on your social platforms who are new to your brand!
How To Approach Local Businesses To Work Together
Working with local businesses and developing strategic partners should be a critical aspect of any business. The fact of the matter is that you’re always going to be stronger together than you are apart!
The hardest part is actually going out and developing these relationships because we’re afraid the other businesses might say no or they won’t like us.
But the fact of the matter is that if you don’t actually try, you’ll never get anywhere!
So how do you go about approaching other business in a way that isn’t salesy or will be looked at with frustration from other business owners and then leading to them point to a no soliciting sign?
The good news is that I’m going to walk you through the process of developing a relationship with other businesses so it turns into a mutually beneficial relationship that everyone is happy with!
First off pull out a map or use something like Google Maps to pinpoint all the businesses you want to work within your area. Map out 5-7 of them to approach and being the conversation with. This will be your base as you start.
Once you get this done what you want to do is walk into the businesses you mapped out. Let's say one of them is a coffee shop, what you're going to do is walk into the coffee shop, buy a coffee, sit down close to the counter and you're going to talk to each one of the employees and learn a little bit about them and the place as a whole.
Then you are you going to leave, this is because you're not trying to sell or offer anything right off the bat. Remember we are playing the long-term game here.
Then you're going to come back again weekly and continue to talk with the employees and learn more and more about the place and more importantly you’re going to begin to build and develop a relationship with the staff members and hopefully the management in your time there.
Make it a point to talk to all the employees each and every time you go in, get to know every one of their names and make sure they know yours.
Start to get them to understand what your name, what you do and who you are. What you're doing is essentially developing and building a relationship with these people inside this facility so the being to trust you and feel comfortable around you.
You're going to do this for several weeks and eventually you get to that point where they all know you really well, they all know your name and they are incredibly comfortable around you. The staff should be excited when you walk in the door because you’ve become a regular.
Then at this point, you are in a good position to ask them for something and that something is the potential to work with you and your business.
Now what you're going to do is say hey guy’s what do you think about taking your stuff and let's combine it with what I do and let's do a joint workshop together, let's do like a coffee tasting at my facility and I’ll give you and your staff and your customer’s a fitness day at your place or do a combined event every month where you alternate facilities.
Workshops are the best in that you can get their customers and use their network in addition to yours to get people inside your facility. Now that you set yourself up with a local business and a good relationship with them.
It’s important to maintain that relationship and work to always be in contact. If you don’t maintain contact the relationship will fade and the work you put into building it will be for nothing. So invite these business owners you start working with for coffee or breakfast once a week and then build that into a little networking group that you created all on your own!
It’s not easy to build this up, but it is always worth it because as business owners we are always stronger together than we are apart!
#ChansLogic Mashup Vol 010
Welcome to episode 010 of my weekly mashup! In this edition I talk about:
- The Fact That You Have To Speak Up
- My 10th Law of Marketing
- How Long Should My Content Be?
- Leadership and Displaying Your Company Vision
Thank you for listening or watching!
Communication | #ChansLogic Ep 027
Welcome to episode 027 of the #ChansLogic Podcast!
In this episode, we talk about communication, how to create effective communication and what tools you can use to leverage your communication in the most effective way to manage communication from your staff to your clients!
Leadership and Creating Your Company Vision
Have you ever had a leader that you absolutely couldn’t stand? They give you responses like “Because I said so”, always have a bad attitude and make you feel as though you are beneath them?
Those are qualities that are rarely the sign of a good leader and more often than not the by product of someone with problems displaying emotions and empathizing with the people who work for them.
When it comes down to it and when you're a leader in an organization it’s always more than just saying I'm the boss, I'm the guy who tells people what to do, I'm really cool and all powerful and all knowing.
What it really comes down to is it's understanding the way your team is thinking, it's learning how to see through the eyes of each one of your team members. Learning what they're going to do and how they're going to react and respond to the things you say and the things you do.
It's also being strong enough to be able to display the overall company vision and long term strategy to your team.
Help them to understand that vision and then get them to rally behind that vision.
If you can't develop a vision and a long term strategy and if you can't develop a long term plan to showcase to your team they will never rally behind you. And this is the reason so many of us run into problems getting our team on board to do a lot of stuff that we want them to do.
If you are going to give your team additional workload or introduce new concepts to them you absolutely need to be able to explain the WHY to them. Otherwise, they are not going to be excited about it because they fundamentally do not understand the WHY how it’s going to benefit them and what it’s going to do for the organization as a whole.
You really need to focus and work on your why, because If you can’t explain your WHY and the company why you will never be able to rally your team.
And if you can’t rally your team, you're going to be incapable of being a good leader in the long run and your team is going to have an incredibly difficult time following you and eventually, you will be left by yourself and unable to lead anybody.
So remember in order to be an effective leader you really need to learn and understand what your team is thinking (through empathy), who they are, what they're going to say about your leadership and vision and then you need to be able to react and respond based on the information you have and understand about your team.
Then you can display your why and your long term vision to truly rally your team behind what needs to be done. Even if it’s going to be more work initially, they will follow you if you give them a good reason as to why it is important in the long term.
Be able to display and showcase a long term vision that your team can rally behind!
Now, once you’ve decided that you need to create the vision and that vision needs to be displayed to everyone who follows you it’s important to map it out and to understand it better than anyone else.
To be able to create your vision we need to look 12, 24, 36 months (and longer) from now and work to understand where you would like to see your business at and what it looks like at that point.
Once you’ve created this high-level overview you need to work backward to build the timeline of how you are going to accomplish this strategy. Some things to think about:
- What does it look like every step of the way?
- What are some potential pitfalls?
- How do you pivot shift when things don’t go according to plan?
- What does the competitive landscape look like and how do you stay a step ahead of your competitors?
- What does staffing look like and who will you need to accomplish your strategy?
After you’ve thought long and hard about this and have created the vision, the strategy and the long term roadmap to success, your next step is to work to understand how to visually and vocally express this to your staff.
It’s important that the way you display the vision of the company is exciting and gets them motivated to make things happen and put in the work because they believe in the vision.
If you have a team that believes in your vision they will be much more likely to work harder, longer hours and ultimately be committed to the success of the vision and the part they play in it!
#ChansLogic Mashup Vol 009
Welcome to vol 009 of my weekly mash-up! In this edition I cover:
- Empathy
- My 9th Law of marketing
- Kindness Priming
- Trust in your team
As always, thank you for listening and if you listen to my mash-up on iTunes I would really appreciate it if you left a review!
Perfection Creates Distance, Imperfection Builds a Bond
The best way to establish an emotional connection with people is to showcase stories they can relate to. Build on the fact that their lives are normal and validate that normalcy and you'll gain fans and followers for life!
Read moreGoPucc and The Journey Through Entrepreneurship | #ChansLogic Ep 026
In this episode, I talk with my good friends Brandon and John about their journey through entrepreneurship, the trials, the wins and the struggles along the way!
You can find GoPucc and help them fund their product at:
Kickstarter
Evolving in Your Business | #ChansLogic Ep 025
In this epiosde of the #ChansLogic Podcast we talk about the importace of constantly growing and evolving your businss and brand to ensure you are always relevant in your market!
Read moreCrossroads
Life should be about living it to embrace every single day, but we often make decisions that lead us to be unhappy and we end up in situations to where we have to choose to be happy or unhappy.
Read more#ChansLogic Weekly Mashup Vol 008
In this edition of my weekly mashup I talk about how you can't judge a book by it's cover, my 8th law of marketing, the fact that all of your followers matter and so much more!!
Read moreLocal Business Development | #ChansLogic Ep 024
In this episode, we talk about ways you can go out and market your business and build your brand offline and in your local community if you own a local business.
Read moreFocus On YOU First
To be truly happy you need to focus on ensuring you are happy before you try to make anyone else happy! Focus on YOU first!
Read moreWeekly Mashup Vol 007
In this edition of my weekly Mashup, I talk about:
-Reacting and responding to stress when the situation is beyond your control
-Leveraging your strengths
-Not giving up when you miss once
-How to market on Instagram
Trust Based Marketing Chat, Showcase YOUR Culture
Some great content in this talk I gave to a group of business owners while I was at the CrossFit Games!
Read moreA Note to the Customer
I often talk about how businesses need to fucus on the customer, but sometimes the customer needs to be reminded that the person behind the counter is a real person, with real thoughts and feelings.
Read moreWeekly Mashup Vol 006
Welcome to another exciting episode of my weekly Mashup! In this edition, we cover: putting in the work, LinkedIn, Theory vs. Practicality, and my 6th law of marketing!
Read moreHow To Be An Effective Leader and Manager
Being a good leader and being able to manage people is much more difficult than we're often lead to believe. In this blog I talk about some qualitied and ideas that make someone a good leader or manager!
Read morePersonal Branding for Fitness Coaches | #ChansLogic Ep 023
In episode 023 of the #ChansLogic Podcast, we talk about why it's incredibly important for coaches to establish and build their own personal brand!
Read moreWeekly Mashup Vol 005
Welcome to volume 005 of my weekly mashup! In this edition, we talk about putting YOU first, Google Posts and much more!
Read more